Hey Pedro! To me, affiliate marketing is a monetization tool that often aren't the best option for creators. The individuality and differentiation of an affiliate link experience is near 0 -- granted, the work to set it up is also near 0 -- so creators can do it, but it can be brand dilutive for the creator.
More importantly, creators know their fans don't want to be sold to all the time. When they push affiliate links, it takes away the ability to sell something else like their own merch line or their own digital subscription.
Hi man, thanks for the comprehensive answer :) I love the topic. I experimented in the past years with Amazon and worked extremely well when it comes to products that, as a creator, you cannot offer or compete directly with your merch or d-subs :) and if a good way for audiences to support a creator with no extra cost. I mean, done right, it's a powerful tool. 🚀
However, you are right, Derek; It's true that Amazon, for example, does not offer any brand differentiation to the creator, but some others pay particular attention to that. For me, that's super important, creator first, always.
It's also true that the audience is being constantly bombarded with ads on the platforms, so there's little room for the creator to sell, so there's some extra work around that. And some verticals outperform others, for example, with V-Bucks (Fortnite 🎮) affiliate program, which got it right is driving creators in gaming an insane amount of income.
Anyways, I can keep talking/writing for hours. Thank you for such a great publication man, thanks for putting all of this together! 🙏🙏🙏🙏🙏
👋Derek really enjoyed the read, have one question ⚡️where would you fit something like Amazon (influencer program) or Kit dot co 🤔
Hey Pedro! To me, affiliate marketing is a monetization tool that often aren't the best option for creators. The individuality and differentiation of an affiliate link experience is near 0 -- granted, the work to set it up is also near 0 -- so creators can do it, but it can be brand dilutive for the creator.
More importantly, creators know their fans don't want to be sold to all the time. When they push affiliate links, it takes away the ability to sell something else like their own merch line or their own digital subscription.
Hi man, thanks for the comprehensive answer :) I love the topic. I experimented in the past years with Amazon and worked extremely well when it comes to products that, as a creator, you cannot offer or compete directly with your merch or d-subs :) and if a good way for audiences to support a creator with no extra cost. I mean, done right, it's a powerful tool. 🚀
However, you are right, Derek; It's true that Amazon, for example, does not offer any brand differentiation to the creator, but some others pay particular attention to that. For me, that's super important, creator first, always.
It's also true that the audience is being constantly bombarded with ads on the platforms, so there's little room for the creator to sell, so there's some extra work around that. And some verticals outperform others, for example, with V-Bucks (Fortnite 🎮) affiliate program, which got it right is driving creators in gaming an insane amount of income.
Anyways, I can keep talking/writing for hours. Thank you for such a great publication man, thanks for putting all of this together! 🙏🙏🙏🙏🙏